Coffee shops aren’t about the caffeine boost or delicious pastries, they’re about coming together as a community in a third space.

Josie Hunckler started Rabble Coffee on East 10th Street only 3.5 months after graduating college. At 15, she began working in West Lafayette coffee shops and her goal when graduating from college was to get a “normal job” to pay off her debt and then open a coffee shop. Her family encouraged her to pursue something that made her happy even if it didn’t make money, so her brother-in-law co-signed on a loan to pursue her dream.

“Well, I don’t want to change the community. I just want to be a part of it because it’s already awesome. It’s already there. I’m just one extra space in it or just providing one extra space in it.” – Josie Hunckler

Three and a half months later, Josie opened Rabble Coffee with only $20 left in her personal bank account. Rabble Coffee – meaning “the people” – embodies social entrepreneurship to offer her neighborhood a third space. Josie has leveraged Rabble Coffee as a community space using art, giveback programs, no purchase requirements, barter schools and more to encourage relationship and skill building in the space.

With great humility, our most requested guest shares the stories of risking robbery, saving lives, and focusing on providing value to the community. Drink deep of the culture that surrounds you this week with Josie Hunckler of Rabble Coffee.

Drink Culture Podcast interviews the business owners, thought leaders, and area personalities making cool things happen in Indianapolis. Downtown Indy, Inc. is a proud supporter of the stories that the Drink Culture Podcast shares. Episodes are highlighted weekly on Learn more and subscribe at

Hayley Brown

Hayley Brown

Co-host & Chief Marketing Wizard, Drink Culture Podcast

Hayley is a Co-host and the Chief Marketing Wizard for the Drink Culture Podcast. She’s currently obsessed with the Bottleworks project on Mass Ave, asking questions worth answering, and snuggling with her Holland Lop bunny, Bella.