News Release

Media Contact:
Bob Schultz | Direct: 317.237.2212 | Cell: 317.442.2155 | | Twitter | Facebook
For Immediate Release:
December 03, 2018

Downtown Indy, Inc. to suspend annual New Year’s Eve Celebration

“IndyCar drop” and free, outdoor countdown on Georgia Street will not occur this month

After a four-year run, Downtown Indy, Inc. will suspend Indy’s annual civic celebration of New Year’s Eve on Georgia Street that included the lowering of an authentic IndyCar at midnight. The rising costs for staging such a weather-dependent event was cited as the primary reason for not moving forward with what would have been the fifth annual New Year’s Eve Celebration on Georgia Street.

The large-scale, free, public event that had drawn as many as 40,000+ revelers two years ago had been supported solely by Downtown Indy, Inc. and sponsor revenue. Last year’s sub-zero temperatures on Dec. 31, coupled with an un-forecasted heavy snowfall early in the day nearly resulted in the last-minute cancelation of festivities.  

“We’re disappointed we’re unable to once again offer this free event for the community this year,” said Bob Schultz, senior vice president of events and marketing for Downtown Indy, Inc. “In the end, with the increasing costs of appropriately staging the annual civic celebration on Georgia Street that required extensive lighting, outdoor heating, sound equipment, staging, security, emergency readiness, staffing, etc., we would not be prudent stewards of our nonprofit resources to continue.  With that said, we have especially appreciated the Indiana Union Construction Industry’s support as our top presenting sponsor these past four years.”

In lieu of showcasing and promoting the big NYE outdoor countdown, Downtown Indy, Inc. is shifting promotions to support a new partnership with Lyft Indianapolis for New Year’s Eve. Lyft’s “Resolve to Ride Smart” effort will feature a rideshare lounge on Georgia Street where those interested in securing a responsible ride home or back to their hotels after midnight can wait in a warm, safe space steps away from the major New Year’s Eve events of the evening in Downtown. The Lyft Rideshare Lounge on Georgia Street will include restrooms, hot chocolate, entertainment and New Year’s giveaways. 

A sampling of Downtown New Year’s Eve event options includes:

Countdown to Noon, The Children’s Museum of Indianapolis, 10 a.m. – 3 p.m.

Family New Year’s Eve, Indiana State Museum, 6 – 9 p.m.

New Year’s Eve Party with The Doo!, The Rathskeller, The Doo! performs from 9 p.m. – 1 a.m.

New Year’s Eve: A Night at Studio 54, The Pavilion at Pan Am, 9 p.m. – 2 a.m.

New Year’s Eve Bash at the Hyatt Regency Indianapolis, begins at 8 p.m.

New Year’s Eve Masquerade Ball, Union Station, 8:30 p.m. – 1:30 a.m.

New Year’s Eve at Howl at the Moon, begins at 7 p.m.

Note: A comprehensive Downtown New Year’s Eve party guide will be available in mid-December.


About Downtown Indy, Inc.

Founded in 1993, Downtown Indy, Inc. a public/private partnership existing to improve Downtown is also known as Indianapolis Downtown, Inc. As a private, not-for-profit organization, Downtown Indy, Inc. is uniquely positioned to address issues that affect the area’s growth and well-being. Downtown Indy, Inc. focuses on the development, management, activation and marketing to advance Downtown as a great place to live, learn, work and play. Visit