Drink deep of the culture that surrounds you this week with Jason Wuerfel from Books & Brews.

Jason Wuerfel may have both played on and owned minor league baseball teams, but his brewery and taproom – Books & Brews – is in a league of its own. Before classic brews like the Clifford were created, you could find him behind home plate competing with the top names in baseball. His love of the game never faltered, so he decided to start his entrepreneurship journey with owning a minor league team – the Traverse City Beach Bums.

“When I’m cutting this board, it’s not for a table. It’s for the person who is going to sit at it who feels for the first time that they matter.” – Jason Wuerfel, Books & Brews

Jason enjoys creating an experience for customers, which lent to his success with the Beach Bums since minor league games are about engaging the audience with the full product, not just the sport. He brought his talents and this concept to his Indianapolis business, Books & Brews, where his goal is to create a place for people without a place. Now he franchises a number of locations, has been featured in a ​New York Times article​, and has a podcast called Nano Brew.

Tune in to listen to Jason’s passion about using his skills to better society, about the difficulties with franchising, and the future of your favorite hangout. Drink deep of the culture that surrounds you this week with Jason Wuerfel of Books & Brews!

Drink Culture Podcast interviews the business owners, thought leaders, and area personalities making cool things happen in Indianapolis. Downtown Indy, Inc. is a proud supporter of the stories that the Drink Culture Podcast shares. Episodes are highlighted weekly on www.downtownindy.org. Learn more and subscribe at www.drnkcltr.com.

Hayley Brown

Hayley Brown

Co-host & Chief Marketing Wizard, The Drink Culture Podcast

Hayley is a Co-host and the Chief Marketing Wizard for the Drink Culture Podcast. She’s currently obsessed with the Bottleworks project on Mass Ave, asking questions worth answering, and snuggling with her Holland Lop bunny, Bella.